How to Build A Social Media Strategy - Elijah Logan Longview Texas

Блог им. RobJordan744
Social Media Expert Elijah Logan

Ask Yourself These Questions
Stahl suggests that, in developing your social media strategy, you ask yourself the following:
1. WHAT formats are we going to use? (Blogs, video, charts.)
2. WHY does anyone care about what we’re doing?
3. WHY does this provide business value?
4. HOW are we going to deliver the message? (What are the best social media platforms for reaching your audience?)
5. HOW should we say it? (Tone of voice.)
6. WHERE will we get the content?
7. WHERE can we syndicate the content?
8. WHEN will content be published?
9. WHEN will it need to be updated (and how frequently)? Set expectations. (For example, Twitter: one to two tweets per week starting six months in advance of your event, and three to four tweets per week from two months out.)
10. WHO is responsible for the content? Assign content to the appropriate parties, and assign someone to oversee the efforts.
11. WHO will maintain it over time?
Where Will We Get the Content?
An integral part of your strategy will be in determining what content you are going to post and where your social media team will get the content. Stahl suggests these areas are among the most valuable content sources:
1. Editorial: Magazine and online news.
2. Marketing and public relations: Printed pieces, website, and industry and event news.
3. Educational/learning: Session tracks and speakers.
4. Show-logistics updates.
More Hands-On Tips
1. Tweet each new speaker you book, using the speaker’s or his/her company’s Twitter handle to alert them of the tweet; Encourage all speakers to retweet your announcement (most will anyway). Also, tag them on Facebook mentions and via other social media channels you use. This can significantly expand your reach and expose your speakers’ followers to your show.
2. Tweet every exhibitor and sponsor you sign on, using the company’s Twitter handle. Same idea as above.
3. Organize Facebook chats or Twitter chats with select speakers; promote them to your audience via social media and e-mail alerts. Ensure that the chats include information your audience will find valuable.
4. Conduct Q&As with select speakers, providing information and teasing (soft-sell) the upcoming session and event. Publish it online and promote it via social media channels.
5. Conduct Q&As with select exhibitors and sponsors about emerging products and trends among their clients. Be sure these are not sales pitches.
6. Encourage your speakers and vendors to use their social media channels to promote their participation in your events. Provide them with event hashtags (e.g., #growyourshow) and industry hashtags (e.g., #expochat), as well as the event URL. Tell them how to shorten links (or better yet, provide shortened links).
7. Determine the leading tweeters (or people on other platforms) and bloggers in your industry and invite them as guests to your show to tweet and/or blog about it.

What are your thoughts? Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

If you cherished this posting and you would like to acquire extra data about elijah logan longview texas kindly visit the web site.

Hosted Buyer Event Strategies - Elijah Logan Longview Texas

Блог им. RubyeBreshea
Hosted Buyer Event Strategies

1. Stand-alone: Create a new hosted/appointment-based event held in a unique destination environment.
2. In-show event: Create structured buyer-seller interaction in dedicated meeting spaces at your existing event, and generate additional revenue.
3. Co-located: Target a unique audience demographic by holding your hosted event at the same time and in the same city as another event. This can create crossover attendance and sponsorship opportunities.
Appointment-Based Hosted Buyer Model: A Different Value Proposition
Hosted-buyer events vary in a number of ways from traditional exhibitions:
1. Unique audience model: At a hosted-buyer event, the audience is prequalified and, typically, hosted (paid for) fully or partially.
2. Unique «supplier» model: «Supplier» vs. exhibitor. Suppliers are prequalified.
3. Unique business model: Event staff sells appointments versus booths.
4. Eliminate traditional uncertainty: A hosted-buyer event has a known quantity and quality of attendees. No «hoping» the best buyers will show up.
5. Go straight to desired result: Buyers networking face-to-face with high-quality vendors.
How to Get Participants
Because these events are usually smaller (with a limited number of buyers and sellers) than traditional shows, marketing must be done differently. Here are best practices for bringing the best buyers and sellers together:
1. Network one-to-one: Work one-on-one in a service fashion, developing relationships and learning about the specific business-development requirements of targeted attendees (buyers), and help identify solutions that your clients (sellers) can provide.
2. Use multiple contact methods: Contact individuals directly via phone and e-mail. Do not mass market.
3. Engage individuals online: Social media marketing can be used to generate brand engagement and produce additional leads.

Be sure to check out the blog at EliLogan.com, and connect at @EliLoganTx

If you have any concerns about where and how to use elijah logan longview Texas, you can call us at our own webpage.

Expert Network Marketing Advice That Will Strengthen Your Business - Elijah Logan Longview Texas

Блог им. HeidiFlannag
Mingling with guests, signing people to your team, making money while enjoying life — these are just a few reasons that so many people are drawn to a business opportunity like network marketing. Before you decide to cash in your chips to devote your resources to marketing; however, read these tips to help you better understand the market.

You have to make a decision that your network marketing business will be built to be a success. Many people who start network marketing treat it as more of a hobby than a tried and true business and this inevitably leads to why people fail. It is a business and can make you a considerable income, do not treat it as anything different.

Don't leave it up to your website to make you money! You can't just take the «if I build it, they will come» attitude or you will FAIL in network marketing. You have to beat the pavement locally, to build your downline, be it by sharing marketing materials or actually talking to people you meet.

Set yourself up at trade shows locally to present your business to the world. Make sure that the theme of the trade show matches your sales pitch — you shouldn't pay for a table at an anime show, and a hobby show is likely to draw a different kind of crowd than you're looking to sign up.

Solicit the advice of experts. Don't be afraid to ask others who are already successful in the industry for help. Network marketers are some of the nicest people, and are usually eager to help struggling beginners. Most will recall being in your shoes, and how someone helped them on their climb to the top.

Remember when network marketing that time is a very valuable commodity, both for you and for members of your marketing network. You need to act in a timely fashion when there's something that needs to be done, whether it's introducing a product or contacting members of your network. You can't just leave people waiting around.

When participating in network marketing, you should always aim to lead by example. You should never cease training, recruiting, and monitoring. Always keep in mind the KISS formula: «Keep It Simple, Sweaty.» Following this rule will lead to a better success rate for you and the others you are leading.

Keep learning about a strategy until you are able to apply it successfully. Some strategies and tools will be more relevant than others, but you should carefully consider everything you read about. If you have trouble applying a strategy, find out more about it and ask yourself why you are having trouble with it.

If you are asking people for help and advice, ask questions on specific topics. Getting general advice is useful, but sometimes we just need help on the nitty-gritty of getting our business off the ground. Once you learn these specifics, make sure to pass them on to your downline.

Not to make network marketing sound that lavish, but there are certainly worse ways you can make a living. When done properly, MLM can be extremely rewarding and exceedingly satisfying. To help you get started out or to improve your position, employ the tips you've just read in the text above.

If you have any questions relating to where and how you can utilize elijah logan longview texas, you could call us at the website.

Working With Manufacturers’ Reps And Succeeding At Trade Shows

Блог им. VickeySymons
Elijah Logan

Manufacturer's reps represent importers, manufacturers, exporters, or any combination of the above. The companies they represent pay them a percentage, usually a percentage of the total order. The reps only get paid when they sell. The importance of reps has been diminished by the Internet era. More-and-more businesses are connecting with manufacturers through the Internet, eliminating the need for expensive reps.

Manufacturers’ reps usually represent many companies. They specialize in industries such as gift, building materials, cosmetics, etc. A good rep can help you identify the hottest products, industry trends, and fashionable companies. Through one rep you may be able to connect with many companies, saving you time and legwork.

Many reps are doing more than selling. Some reps may train you or your employees the use of the products they sell. They can help you become an expert about the product they sell. Treat them as a resource not just another sales person.

Trade shows offer multiple opportunities for you to spot upcoming trends, network with manufacturers, importers, and wholesalers. A trade show can be a great resource for finding the right products for your business. There is a trade show for every industry. If you haven’t found one for you’re your industry, you haven’t looked hard enough. New York, Los Angeles, Chicago, Las Vegas, are among the most popular destinations for trade shows.

The most effective ways to locate the right trade show for you is to check with professional associations, trade publications, and convention centers. Trade shows can connect you with hundreds, or thousands, of potential product sources. Attending a trade show gives you the opportunity to demonstrate you mean business. By being there, you establish yourself as a player in your industry. The attendees commit time and money to participate in trade shows that qualifies them as serious buyers. As you meet with key manufacturers you get a chance to compare prices. Being there in person, you have an opportunity to study product quality.

Be ready for sensory overload. Trade shows are fun, but they can be overwhelming. Prior to the show, make a plan and stick to it. Don’t wonder around aimless.

For more trade show and marketing tips visit blog.EliLogan.com and connect @EliLoganTx

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

If you're ready to find out more info about elijah logan longview tx look at our own web page.

How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Блог им. SuzanneKirke
Elijah Logan Longview Texas

Are you a small business looking to generate more sales leads? It may be time to get vertical.
According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly.

One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to:

Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com shows that decision-makers value face-to-face communication more than any other form of communication for fluid decision-making and purchasing processes.

Build professional relationships that will last the lifetime of your business: An EventView study reports that 62% of senior executives chose event marketing as the discipline that best accelerates and deepens relationships.

Close sales faster and spend less doing it: In addition to exhibiting being one of the most valuable assets for initiating long-lasting relationships, it’s one the most cost-effective methods of lead generation in business. A study published by the Center for Exhibition Industry Research (CEIR) shows that sales cycles that result from trade show leads close faster and cost less to close than outside sales leads; $550 and 1.4 sales calls compared to $997 and 3.6 sales calls, respectively.

Participation in trade shows provides businesses with a smooth transition into a new vertical, with the potential to achieve big results quickly.

Mark LaCour of modalpoint, a company that helps organizations sell their products to the oil and gas industry, has seen the power of trade shows first-hand. «After sponsoring a breakfast track at a trade show, I watched one of our clients go from zero dollars of revenue from the oil and gas industry to ten million dollars in twelve months.»

Has your organization expanded into another industry using trade shows? Share your insights. Want more information on B2B trade shows? Visit the blog at ElijahLogan.com and connect with me @EliLoganTx

In case you have just about any concerns with regards to where by as well as the way to employ elijah Logan texas, you possibly can email us from our webpage.

5 Ways to Write Emails That Sell - Elijah Logan Longview Texas

Блог им. EmersonWarfi
Elijah Logan
@EliLoganTx

Kait taught me five ways to write emails that sell. And she doesn’t even know it.
Kait was the sales rep with a company that had approached me about purchasing their lead-tracking service. Kait’s emails were personable, informative, and best of all, effective: between a couple of conference calls and her email communications, she closed the deal with me in one week. And im a notoriously tough sell.
So, where was the magic word in all of her emails? The one that made us putty in her hands? I was determined to find it. I never did.
Because it doesn’t exist. Her emails were a perfect balance of setting the pace without being aggressive, and positioning herself as an expert without sounding like a condescending a-hole. Most importantly: she effectively communicated her role as a problem-solver, instead of acting like a salesperson.
Here’s how she did it and you can too:
By including rapport in your opening paragraph after the first conversation.

The «first conversation» point is important here. «I hope you’re having a good week» to a cold prospect sounds insincere and wastes valuable visibility real estate on mobile devices.

Every email, regardless of placement in the sales cycle, included names. If not in the greeting, then in the copy. Personalize every message.

She ditched stuffy formality while still conveying expertise: Are you clinging to perfect grammar and style? Hold on loosely. Extremely informal speech, that in cases is stylistically and grammatically incorrect, is just a blip on the radar when surrounded by specific terms and solution-based statements. Write the way you talk, keep sentences short, start sentences with ‘and.’

She chose a simple phrase that accurately depicted her service’s benefit and never lost it. «Help you guys make money» and «help you guys capture more sales» were two very memorable ones. Include the benefit, where it makes sense, in every email you send.

She used «if» in the beginning of closes to let us know that we weren’t going to get steamrolled. But she never got lazy with it and started using phrases like «if you’re interested.» The key is to be specific and value-focused: "…if you would like to save money and increase sales...", "…if you would like to compare providers for one investment…"
These small changes can transform the way you communicate with prospects through email, give you the power to control the pace of the sales cycle, and make your emails a powerful tool towards increasing sales.

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

If you liked this article and you would like to acquire much more information about eli logan texas kindly stop by our own web-page.

How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Блог им. MajorHinz227
Elijah Logan Longview Texas

Are you a small business looking to generate more sales leads? It may be time to get vertical.
According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly.

One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to:

Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com shows that decision-makers value face-to-face communication more than any other form of communication for fluid decision-making and purchasing processes.

Build professional relationships that will last the lifetime of your business: An EventView study reports that 62% of senior executives chose event marketing as the discipline that best accelerates and deepens relationships.

Close sales faster and spend less doing it: In addition to exhibiting being one of the most valuable assets for initiating long-lasting relationships, it’s one the most cost-effective methods of lead generation in business. A study published by the Center for Exhibition Industry Research (CEIR) shows that sales cycles that result from trade show leads close faster and cost less to close than outside sales leads; $550 and 1.4 sales calls compared to $997 and 3.6 sales calls, respectively.

Participation in trade shows provides businesses with a smooth transition into a new vertical, with the potential to achieve big results quickly.

Mark LaCour of modalpoint, a company that helps organizations sell their products to the oil and gas industry, has seen the power of trade shows first-hand. «After sponsoring a breakfast track at a trade show, I watched one of our clients go from zero dollars of revenue from the oil and gas industry to ten million dollars in twelve months.»

Has your organization expanded into another industry using trade shows? Share your insights. Want more information on B2B trade shows? Visit the blog at ElijahLogan.com and connect with me @EliLoganTx

How to Build A Social Media Strategy - Elijah Logan Longview Texas

Блог им. HannaMustar
Social Media Expert Elijah Logan

Ask Yourself These Questions
Stahl suggests that, in developing your social media strategy, you ask yourself the following:
1. WHAT formats are we going to use? (Blogs, video, charts.)
2. WHY does anyone care about what we’re doing?
3. WHY does this provide business value?
4. HOW are we going to deliver the message? (What are the best social media platforms for reaching your audience?)
5. HOW should we say it? (Tone of voice.)
6. WHERE will we get the content?
7. WHERE can we syndicate the content?
8. WHEN will content be published?
9. WHEN will it need to be updated (and how frequently)? Set expectations. (For example, Twitter: one to two tweets per week starting six months in advance of your event, and three to four tweets per week from two months out.)
10. WHO is responsible for the content? Assign content to the appropriate parties, and assign someone to oversee the efforts.
11. WHO will maintain it over time?
Where Will We Get the Content?
An integral part of your strategy will be in determining what content you are going to post and where your social media team will get the content. Stahl suggests these areas are among the most valuable content sources:
1. Editorial: Magazine and online news.
2. Marketing and public relations: Printed pieces, website, and industry and event news.
3. Educational/learning: Session tracks and speakers.
4. Show-logistics updates.
More Hands-On Tips
1. Tweet each new speaker you book, using the speaker’s or his/her company’s Twitter handle to alert them of the tweet; Encourage all speakers to retweet your announcement (most will anyway). Also, tag them on Facebook mentions and via other social media channels you use. This can significantly expand your reach and expose your speakers’ followers to your show.
2. Tweet every exhibitor and sponsor you sign on, using the company’s Twitter handle. Same idea as above.
3. Organize Facebook chats or Twitter chats with select speakers; promote them to your audience via social media and e-mail alerts. Ensure that the chats include information your audience will find valuable.
4. Conduct Q&As with select speakers, providing information and teasing (soft-sell) the upcoming session and event. Publish it online and promote it via social media channels.
5. Conduct Q&As with select exhibitors and sponsors about emerging products and trends among their clients. Be sure these are not sales pitches.
6. Encourage your speakers and vendors to use their social media channels to promote their participation in your events. Provide them with event hashtags (e.g., #growyourshow) and industry hashtags (e.g., #expochat), as well as the event URL. Tell them how to shorten links (or better yet, provide shortened links).
7. Determine the leading tweeters (or people on other platforms) and bloggers in your industry and invite them as guests to your show to tweet and/or blog about it.

What are your thoughts? Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

Before You Take On Email Marketing - Elijah Logan Longview Texas

Блог им. LenoraBryan
By Elijah Logan Longview Texas

Email marketing is one of the best ways to promote businesses online. Millions of online marketers are using email marketing in order to promote their products and services. This is very easy considering that you can send a vast number of email to millions of individuals all the same time. This kind of marketing approach is also convenient because you can work on your approach from anywhere and anytime. In this type of marketing strategy, all that you need are list of email addresses that you can email. More conveniently, you can choose to direct your email to certain number of people who are interested in one subject than the other. You can create or draft a good sales letter and have people visited your website where they can get to purchase or encourage them to purchase something.
The problem with email marketing, however, is that business owners or operators make certain mistakes when promoting their product or services. It’s the same with other types of marketing strategies. But with email marketing, the flaws can easily lead your potential customers to an incorrect route. Instead of being able to digest the information you share with them, they could be led to other sites they don’t care about. Or worse, they’d get dead links. These are two things that irk any website visitor. So you would want to only give them the best email marketing moves that would make them consider your business a reliable source of information and good things. The effectiveness of email marketing will only become right if your customers become interested enough to stay and browse within your website.
Most people do not want to be treated as if they were sent a generic sales letter. Some business owners take the time to actually write sales letters that have target specific themes and send them to a specific number of individuals. This kind of email marketing however, usually takes a long time. In order to compensate some business owners also send bulk emails to potential customers. In order to make your email marketing strategy effective however, you should start with learning how to reach out to your clients both ways.
There are at least two kinds of email marketing. You will basically need to utilize both ways in order to ensure that you get the best results in your efforts. First, there’s transactional email marketing. This is a target specific strategy that focuses on short term goals. It is designed to hit low hanging prospects. This transactional email marketing is often used as a promotional tool for product launch and announcements. In short, transactional email is to acquire new customers. It is also a good way to retain old customers by providing new promotions to products and services. Transactional email marketing makes use of content that is focused on reaching as many customers as possible.
The other type is called relationship email marketing where it’s focused on quality and two-way relationship. Relationship email marketing is oftentimes based on managing and interacting with customers. You will notice this kind of email marketing since it allows interacting and customizing through customer relationship management. This means you can expect small responses from customers and provide them answers while subtly promoting your website. This is more likely to be very effective but it painstakingly long. Relationship email marketing allows the business to concentrate and learn what the customer needs and requires.
Depending on the kind of business that you have, you can utilize both email marketing strategies to ensure better results with your efforts.

In the event you liked this information and you want to acquire more info regarding elijah logan longview tx generously pay a visit to our internet site.

Working With Manufacturers’ Reps And Succeeding At Trade Shows

Блог им. RedaVictor47
Elijah Logan

Manufacturer's reps represent importers, manufacturers, exporters, or any combination of the above. The companies they represent pay them a percentage, usually a percentage of the total order. The reps only get paid when they sell. The importance of reps has been diminished by the Internet era. More-and-more businesses are connecting with manufacturers through the Internet, eliminating the need for expensive reps.

Manufacturers’ reps usually represent many companies. They specialize in industries such as gift, building materials, cosmetics, etc. A good rep can help you identify the hottest products, industry trends, and fashionable companies. Through one rep you may be able to connect with many companies, saving you time and legwork.

Many reps are doing more than selling. Some reps may train you or your employees the use of the products they sell. They can help you become an expert about the product they sell. Treat them as a resource not just another sales person.

Trade shows offer multiple opportunities for you to spot upcoming trends, network with manufacturers, importers, and wholesalers. A trade show can be a great resource for finding the right products for your business. There is a trade show for every industry. If you haven’t found one for you’re your industry, you haven’t looked hard enough. New York, Los Angeles, Chicago, Las Vegas, are among the most popular destinations for trade shows.

The most effective ways to locate the right trade show for you is to check with professional associations, trade publications, and convention centers. Trade shows can connect you with hundreds, or thousands, of potential product sources. Attending a trade show gives you the opportunity to demonstrate you mean business. By being there, you establish yourself as a player in your industry. The attendees commit time and money to participate in trade shows that qualifies them as serious buyers. As you meet with key manufacturers you get a chance to compare prices. Being there in person, you have an opportunity to study product quality.

Be ready for sensory overload. Trade shows are fun, but they can be overwhelming. Prior to the show, make a plan and stick to it. Don’t wonder around aimless.

For more trade show and marketing tips visit blog.EliLogan.com and connect @EliLoganTx

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

Should you cherished this information and also you would want to receive details with regards to eli logan longview tx kindly pay a visit to our own site.